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About James Luo

Dr. James Luo: Top 10 IP Lawyer in Beijing

Dr. James Luo, managing partner of Lawjay Partners, is counsel of choice for international clients. He is consistently ranked by the WTR 1000 and Legalband as a band one leading individual in IP litigation, by Managing Intellectual Property as a Trademark Star, and is recognized as among China’s leading IP lawyers by Chambers and Partners, and Who’s Who Legal, among others.

Every year, James represents various top luxury brands and world-famous marks in over a hundred civil and criminal lawsuits for trademark and copyright infringement. He likewise regularly works with prestigious international law firms such as Bird & Bird LLP, Mayer Brown JSM, Simmons & Simmons LLP, Akin Gump Strauss Hauer & Feld LLP, Polsinelli PC, Chas. Hude A/S, Finlaysons, Knobbe, Martens, Olson & Bear LLP, Rutan & Tucker LLP and Awapatent AB.

Recent victories won by James for top luxury brands include the Supreme Court retrial actions for Playboy and Too Faced, respectively; an award of 4.3 million renminbi in damages in a trademark infringement action against an online counterfeiter and its online service provider; a suit against an OEM that exported counterfeit goods; and a suit against a popular Chinese e-commerce platform selling fake luxury goods. The Supreme Court also ranked LV’s landlord liability case against Hefei Baima Market as among the 2014 top 50 best practices IP litigation cases in China, while other cases were selected as top 10 IP litigation cases in other provinces.

With over 25 years’ experience in IP law, James is an established legal authority in IP litigation and enforcement. Recently, WIPO selected him as a member of its panel of arbitrators and mediators. In 2013 James was recognized by the Beijing Bar Association as among the Top 10 IP Lawyers in Beijing, and in 2015 as an outstanding committee director having chaired the association’s trademark committee which was also recognized as an outstanding committee. He had served as chair of the China sub-committee of INTA’s anti-counterfeiting committee, and vice chair of the Quality Brands Protection Committee. He is a former IP partner at Bird & Bird and had worked for Motorola and prestigious law firms including Baker & McKenzie.

As among the most influential figures in China’s IP practice, James had been instrumental in countless legal reforms in China’s IP regime. He presently sits as a legal expert of the Supreme People’s Court’s IP Case Law Center expert advisers committee. During the recent amendment of the Trademark Law, he was sought to provide comments on its corresponding implementing regulations, TRAB rules and judicial interpretations.

James earned his PhD in IP at Renmin University of China and his LLM in IP at King’s College London. He was a visiting scholar to the University of London and a visiting researcher at the Franklin Pierce Law Center. He is a guest professor at Renmin University of China School of Law and China University of Political Science and Law, and frequently speaks at domestic and international conferences.

Articles on James Luo


James Luo: Defender of Intellectual Property Rights (English)

Chinese Talk Show, HRTV, 27 October 2015

Renowned IP expert James Luo talks about his assessment on China’s current IP protection and enforcement, the new IP court system, IP litigation in China and the strategies used by international brands. He likewise shares his experience working with top international brands and his advice to Chinese companies who want to enter the global stage.


Creating an Innovative Nation Requires IP Protection (Chinese, with English subtitles)

China Talk, CNTV, 25 November 2013

On the occasion of World Intellectual Property Day, top IP lawyer James Luo explains the importance of innovation and IP to China's rise, which is why it is necessary to strengthen IP protection. He gives an overview of China's IP enforcement mechanisms and how landlord liability actions effective deter trade mark counterfeiting, and provides helpful advice on registering trade marks and preventing IP infringements in China, and shares his views on how IP law should be taught and his outlook on the future of IP protection in China.