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Awards & Recognition

Chambers & Partners

2014 Editorial Review:
What the team is known for: Leading representatives of luxury brands in China. Extensive experience assisting multinational corporates with IP rights litigation and strategy. Also engaged in trade mark prosecution.

What's new? IP litigators Jerry Zhang and Du Jinzhu joined the team as partners.

Notable practitioners: James Luo is noted for his strong track record handling significant IP lawsuits. He acts in the firm's trade mark infringement cases and is a trusted adviser to prominent luxury brands in this practice area.

Significant clients: Burberry, Chanel, Gucci, Microsoft, Prada.

2013 Ranking:

  • Shortlisted for Top Botique Law Firm for 2013

2013 Editorial Review:
The Firm. This boutique IP firm, formerly known as Xiang Kun, has recently rebranded and expanded its services. It is particularly known for its trademarks and litigation skills. Many lawyers in the team have spent times overseas and this experience gives the firm an added edge in the market. The team acts for a range of clients including many of those in the luxury goods sector.

Key Individuals. The popular
James Luo brings a wealth of international experience to the group, especially on the trademarks enforcement front. He is counsel of choice amongst overseas clients. Interviewees comment: "I have always thought very highly of James." "He is efficient and we have confidence in him."

The Legal 500

2013 Ranking: 2nd Tier – Intellectual Property, Beijing

 Editorial Review:
"Well known for its experience in trade mark litigation, Lawjay Partners also represents foreign luxury brands in patent, copyright, anti-counterfeiting and technology transfer matters, among others. Managing partner James Luo has significant experience in trade mark and copyright litigation."

World Trademark Review

2013 Ranking: Bronze – Litigation & Enforcement (China)

Editorial Review:
"As demand for luxury goods increases in China, so too does demand for counterfeits. Lawjay is responding with a robust disputes offering, established to assist producers of luxury, fashion and other goods in protecting their trademarks via civil suits and criminal enforcement. It has struck a balance of depth and agility, with its dozen practitioners devoting around half of their time to branding-related issues. Peers note that its “market share, credibility and strength are growing all the time"; for many, "is our first port of call for litigation". James Luo is admired for his tireless campaigns on behalf of many household-name luxury goods companies."

Who's Who Legal

2013 Ranking: Recommended for Trademarks


Microsoft Best Practice Award

From 2011 to 2013, Lawjay Partners had been consistently awarded the Best Practice Award from Microsoft for its meritorious efforts in cracking-down software piracy across China.

MIP Handbook

 Recommended for: Trademark, contentious; Copyright

 Editorial Review:
"Lawjay Partners is a boutique IP firm established in 1998. The team is comprised of ex-international firm practitioners.... It has one office in Beijing in the process of expanding.  

The firm has developed a respected practice for the success achieved in contentious trade mark and copyright cases. The firm has collected an impressive list of luxury brand clients and 2012 saw the firm acting on behalf of many global fashion retail brands and companies in various actions relating to trade mark infringement. In copyright, the team has achieved triumph in software infringement matters."

Asialaw Profiles

2013 Ranking: Recommended for Intellectual Property (China)

Editorial Review:
Lawjay is a boutique intellectual property firm led by respected practitioner James Luo. Formerly known as Beijing Xiangkun Law Firm, the firm is one of the most active in the market, especially relative to its size, advising in 2011 and 2012 on more than 100 civil lawsuits for trade mark and copyright infringement.


Luo has around two decades of experience in the IP field and a strong list of foreign and domestic clients. He is a former partner of international firm Bird & Bird, with which the firm maintains a close relationship. Luo is also chair of the Trademark Committee of the Beijing Bar Association. His expertise spans the energy and natural resources, healthcare, media, retail and technology sectors.


Luo advised a number of luxury goods brands on various trademark infringement litigations surrounding Beijing's Silk Market land lord liability. For Microsoft, he advised on software copyright infringement litigation against Gome Electrical Appliances and Buynow. In a luxury brand products counterfeit case, Luo helped the clients secure a conviction against the two principal suspects.


Jerry Zhang
is another key partner in the IP department and a dispute resolution expert. His practice covers IP disputes, enforcement, copyright and trademark litigation, and unfair competition cases. He acts as both counsel and arbitrator in CIETAC proceedings.


Du Jinzhu
focuses on litigation matters, having previously worked for the Supreme People's Court and a number of PRC law firms.

Benchmark Litigation

2013 Ranking: Recommended Firm – China