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James Luo, Beijing's Top 10 IP Lawyer

James Luo, Beijing's Top 10 IP Lawyer
Managing Partner
Location: Beijing
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Dr. James Luo, managing partner of Lawjay Partners, is counsel of choice for international clients. He is presently ranked as a band one IP litigator by Legalband, as a Trademark Star by MIP, and is recognized as among China’s leading IP lawyers by Chambers and Partners, World Trademark Review, Who’s Who Legal among others.

Recently, the Supreme Court and the China National Bar Association respectively ranked the “竹家庄避风塘 & Device” trademark dispute case he handled as among the top 10 IP litigation cases in China. The joint civil actions of Burberry, Chanel, LVM and Prada against Guangzhou Baiyun Leather Market, Guangzhou Yi Ma Fashion Market for trademark infringement were ranked as among the QBPC’s top ten best practice cases for 2015-2016. The Supreme Court also ranked LVM’s landlord liability case against Hefei Baima Market as among the 2014 top 50 best practices IP litigation cases in China, while other cases were selected as top 10 IP litigation cases in other provinces.

James presently sits as a legal expert of the Supreme People’s Court’s IP Case Law Center expert advisers committee. In 2013 James was recognized by the Beijing Bar Association as among the Top 10 IP Lawyers in Beijing, and in 2015 as an outstanding committee director having chaired the association’s trademark committee which was also recognized as an outstanding committee.

James is the counsel of choice among owners of top luxury brands and world-famous marks. Likewise, he regularly works with prestigious international law firms such as Bird & Bird, Mayer Brown JSM, Finlaysons, Knobbe Martens, Rutan & Tucker LLP and Awapatent. Every year, James represents various international clients in more than a hundred civil and criminal lawsuits for trademark and copyright infringement.

An established legal authority in IP litigation and enforcement, James has over 20 years’ experience in IP law: he is a former IP partner at Bird & Bird and had worked for Baker & McKenzie, Motorola and prestigious PRC law firms. He once served as chair of the China Sub-Committee of INTA’s Anti-counterfeiting Committee, and vice chair of the Quality Brands Protection Committee (QBPC).

As among the most influential figures in China’s IP practice, James had been instrumental in countless legal reforms in China’s IP regime. During the recent amendment of the Trademark Law, he was sought to provide comments on its corresponding Implementing Regulations, TRAB rules and judicial interpretations.

James earned his Ph.D. in IP at Renmin University of China and his LL.M. in IP at King’s College London. He was a visiting scholar to the University of London and a visiting researcher at the Franklin Pierce Law Center. He is a guest professor at renowned law schools and frequently speaks at domestic and international conferences.

Comments and reviews made about James and his firm by his peers and the major legal publications include:

“James Luo is a well-regarded practitioner in [IP litigation]. With extensive trade mark litigation experience in court, he is especially renowned for representing prominent luxury brands. He also has an excellent reputation for his impressive expertise and commercial skills.” - Legalband

“[James] is counsel of choice amongst overseas clients. [His clients] comment: ‘I have always thought very highly of James. He is efficient and we have confidence in him.” “Noted for his strong track record handling significant IP lawsuits, he is a trusted adviser to prominent luxury brands.” - Chambers and Partners

“Managing partner James Luo has significant experience in trademark and copyright litigation.” - The Legal 500

“James Luo is admired for his tireless campaigns on behalf of many household- name luxury goods companies.” “[He] is at the apex of the profession, widely admired by clients and competitors alike.” - World Trademark Review

In 2012 and 2013, Lawjay Partners was shortlisted by Chambers and Partners for Boutique PRC Law Firm of the Year, the only IP firm that received the nomination in this category. Currently, Lawjay Partners also ranks as among the 2017 Asian Legal Business Top 10 Choice Law Firms by Thomson Reuters and the 2016 Top 10 for IP Litigation in China by IPHOUSE.


  • Ph.D. in IP (2008) and LLB in IP (1991) at Renmin University of China

  • LLM in IP (2000) at King’s College London, the University of London

  • Visiting Scholar to the University of London (1999-2000)

  • Researcher in IP at Franklin Pierce Law Center (2004)

  • BA in English at Anhui Normal University (1989)

Current Positions

  • Expert, Expert Advisers Committee, Intellectual Property Case Law Center, Supreme People’s Court

  • Committee member, China Intellectual Property Law Society

  • Vice Director, Development Committee, Intellectual Property Institute, Renmin University of China,

  • Guest professor and LL.M. Supervisor, School of Law, Renmin University of China

  • Guest professor, China University of Political Science and Law

  • PRC trademark agent

  • Arbitrator, Chinese European Arbitration Center

Former Positions

  • Chairperson, Trademark Committee, Beijing Bar Association (2012-2015)

  • Partner equivalent, Bird & Bird (to date, the first and only Chinese lawyer hired as partner /partner equivalent)

  • Chairperson, China Sub-Committee, INTA’s Anti-Counterfeiting Committee (Jan 2010 - Dec 2011)

  • Vice chairperson, Quality Brands Protection Committee (QBPC) (Jan 2008-Dec 2010) (QBPC has over 200 MNCs as its members);

  • IP director for North Asia, Motorola China (2007-2008)

  • Arbitrator, Beijing Arbitration Commission (2007-2012)

  • Senior IP associate, Baker & McKenzie Hong Kong and Beijing (2000-2007)

  • Trademark agent, NTD Trademark and Patent Agency Ltd.

  • Chief legal counsel, Beijing-Oakland Water Proof Building Materials Co., Ltd. (1991-1993)


  • Trademark, copyright, unfair competition, computer software, and intellectual property in general

  • Civil, administrative and criminal enforcement of IP rights


Louis Vuitton Malletier, Gucci, Prada, Burberry, Michael Kors, Ermenegildo Zegna, Pandora, Stussy, Aesop, Rotork, Microsoft, Nokia and other world famous brands.


  • 1994 – passed the PRC bar

  • 1998 – awarded one-year fellowship by the PRC Ministry of Education to conduct research in IP law as a visiting scholar to the University of London

  • 1999 – selected by the PRC Ministry of Justice from lawyers nationwide to take part in the Practical Training Scheme for Young Chinese Lawyers, the predecessor to the present Lord Chancellor Training Scheme for Young Chinese Lawyers

  • 1999 – qualified as PRC trademark agent

  • 2011 – won the Best Practice Award at Microsoft Outside IP Counsel Summit

  • 2013 – recognized by the Beijing Bar Association as among the Top 10 IP Lawyers in Beijing

  • 2015 – recognized by the Beijing Bar Association as an Outstanding Committee Director having chaired its Trademark Committee, while the Trademark Committee was recognized as an Outstanding Committee


  • “Research on the Criminal Protection of Trademark Rights”: Ph.D. dissertation, Renmin University of China

  • “The Protection of Well-Known Marks in China”: LL.M. dissertation at King’, published at Peking University’s “Intellectual Property Review” 2001, No. 1 issue

  • “Trademark Protection in Retail Markets” (in Chinese), Issue No. 3 [2008] Electronic Intellectual Property

  • “The Criminal Protection of Trademarks in the UK and the US” (in Chinese), Issue No. 3 [2008], China Trademarks (Zhong Hua Shang Biao)

  • “China Revises Its Trademark Law” (in English), Issue No. 2 [2000] Intellectual Property Quarterly, London

  • “Passing Off and Unfair Competition (China): Overview” (in English), Practical Law (a Thomson Reuters Publication), May 2014

  • “Landlord indirect and administrative liability for trade mark and copyright infringement: China” (in English), Practical Law (a Thomson Reuters Publication), January 2015

  • “Landlord liability actions for trademark infringement in China: a ‘how to’ guide” (in English), World Trademark Review, Issue 65, February/March 2017

Recent Presentations/Talks/Interviews

  • Presentations on “IP Enforcement Strategy in China” to QBPC, IACC, AmCham, EU Chamber of Commerce, JETRO, etc.

  • Presentations on “Anti-Counterfeiting in China” to law students from Franklin Pierce Law Center, and Chinese top law schools.

  • TV interview: “Creating an Innovative Nation Requires IP Protection” (in Chinese), China Talk, CNTV, 25 November 2013

  • TV interview: “A Talk with James Luo: Defender of Intellectual Property Rights” (in English), Huaren Huiketing, HRTV, July 2015

Practice Areas

Unfair Competition,  Trademarks,  Copyright